I started my career as an Art Director and Creative Director in the advertising industry in the mid 90´s to the late 2000´s, working in Leo Burnett, DDB, Bates and Loewe and starting one of Scandinavias best advertising agencies SMFB.

Somewhat 15 years ago I felt I’d accomplished my goals as an ad-man, and went over to directing. Mostly commercials around the globe.

When the pandemic hit the world, all international and most national commercials stopped. The forced, but much needed break gave me the chance to pick up my long time hobby - photography. What first started as a cure for my creative itch, might very well grow into become my next profession.

It’s just like making a commercial or film, but much smaller, more controlled and much more fun.

At least I love taking photos more than anything. Both my own personal projects and for clients. So who knows where it will end…

So buy some popcorn and come But along for the ride!